Social Media Marketing Reality

Social Media Marketing Reality for your business

Conventional social media network marketing leaves a lot to be desired in terms of directed traffic and sales conversion. Lead generation using social media sites works and is cost-effective but comes with inherent flaws and limitations.

Social Media networks have their own agenda for your potential customers. They employ their own social advertising tactics which not only deter would-be visitors from visiting your site but also limit your ability as a business to reach your current customers. Top social media sites like Facebook, twitter and LinkedIn limit  visibility of your content with options to pay to promote to your existing followers.

So what’s the problem with that? The effectiveness of your outreach on these social media sites vs the cost of the paid advertising doesn’t always pay off with customer conversions for your real business website. The social media sites want to keep visitors on their site, not send them to your site, which would likely result in a new customer for you. Your paid advertising on social media sites may result in new followers on each individual social media site and achieve some brand recognition but may or may not result in any new conversions for your business web site.

Over the last couple of years, top social media sites have implemented policy changes aimed entirely at their profitability at the expense of their users and would be business partners.

• Why are my social media site followers discouraged from clicking links that lead to my primary business  site?


• Why do I have 5k Facebook fans but only 375 see my posts unless I pay to promote them?


• Why do I need to be a premium member to make new connections?

Weigh the cost vs the return of paid social media advertising on social media sites, in some circumstances it may make sense but be mindful of your advertising budget and anticipated outcome. There is value to social media marketing and paid social network advertising but you need to have a sound marketing strategy to help ensure your aren’t just filling the pockets of these social media site executives with no hope of quality return on investment. Don’t put all your eggs in the social media basket, they are going strong now but their success is based on the users they are exploiting for profit and their success won’t last forever.

GRBs Enterprises understands the pros and cons of social marketing and advertising and develops sound strategies to maximize ROI of social media and conventional marketing and advertising. Contact us for more information on developing a marketing strategy for your business or personal venture.

Social Media Marketing Reality